Your people are already using AI. The question is whether you're directing it.
Archetype helps firms get control of AI and turn it into competitive advantage. Fixed fees. Practical outcomes. No fluff.
The problem
Where the work actually goes wrong.
Most firms don't have an AI problem.
Your people are already using unapproved tools on live matters. That's not an AI strategy — it's ungoverned risk. Fixing it starts with mapping how the work actually gets done, not adding another tool.
Archetype helps you understand what's happening, prioritise where it creates value, and build the capability to execute.
Inside the work
No slideware. Working sessions.
Actual working sessions.
Services
Six ways to work together.
Pick your entry point.
AI Risk & Opportunity Audit
Price on request
Four weeks. Fixed fee.
AI Strategy Engagement
Price on request
Six to eight weeks. Board-ready.
Fractional AI Director
Price on request
Two days per month. Senior oversight.
AI Foundations Workshop
From £1,800
Half-day. Up to 15 people.
AI Market Update
£1,200
Ninety minutes. One-off or quarterly.
AI Executive Coaching
From £750
Single sessions or programmes.
Who we work with
One firm. Six ways in.
Start where it fits.
The method is the same everywhere. The pressures, the vocabulary and the priorities are not. Start with the segment that fits — each sits under the Archetype parent brand, not beside it.
Hospitality
Rotas that don't fall over, service that doesn't slip, and cover costs you can actually forecast.
Explore →Segment
Retail
Inventory you're not sitting on, footfall you can predict, and pricing decisions made on evidence.
Explore →Segment
Individuals
One-to-one AI enablement for leaders. Simple, published prices — no scoping call required.
Explore →Segment
Enterprise
Firm-level engagements: audit, strategy and fractional oversight, sequenced so partners back it.
Explore →Segment
Startup
Same engagement model, faster clock: where AI creates leverage before you hire against it.
Explore →Who it's for
Firms where AI is already happening — directed or not.
Rotas that don't fall over, service that doesn't slip, and cover costs you can actually forecast.
Explore Hospitality →Typically
- Multi-site restaurant groups
- Hotels & serviced venues
- Bars, pubs & late-night
- Ops directors & GMs
Method
Four moves, in order.
A simple sequence that gets firms to clarity.
01
Diagnose
Understand what's already happening across teams and tools.
02
Prioritise
Identify where AI creates real commercial value.
03
Roadmap
Sequence the work in a plan partners can back.
04
Embed
Build the capability so change holds after we leave.
What we believe
Three convictions that shape every engagement.
01
AI should be driven by humans, not handed to them. Buying every employee a ChatGPT licence and calling your firm 'AI-enabled' isn't a strategy — it's a policy. Someone still has to decide what it's for.
02
You can't automate a workflow you haven't mapped. Real adoption starts with understanding exactly what people do all day, step by step — not buying a tool and hoping it finds a use.
03
The goal isn't to replace people. It's to free them. We automate the repeatable, mechanical parts of the job so your people spend their time on the judgement, relationships, and EQ work that a model can't do.
Signals
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