Your people are already using AI. The question is whether you're directing it.
Archetype is a boutique AI consultancy based in the Lake District, working with businesses across the UK. We help UK businesses get control of AI through AI strategy, audits and training. Fixed fees. Practical outcomes. No fluff.
How it works
Three steps. In order.
01
The Audit
A structured look at where AI is already being used inside the business, informally, and where it should be.
02
The Roadmap
A short, specific plan: what to adopt, what to ignore, and who owns it.
03
Embedding
Hands-on training and coaching so the plan survives first contact with the actual team.
The Audit: £450, fixed fee. One structured video call, then a short written roadmap. No scoping call required.
Recent work
Anonymised, because discretion is part of the job.
Real engagements. No case-study theatre.
Law
AI Risk & Opportunity Audit
A small law firm. Mapped where AI was already in use, flagged the client-confidentiality exposure, and set the priorities. Delivered as a written roadmap leadership could act on.
Automotive
Single Agent Build
An independent garage. A working reception agent for the front desk, built against the way the team actually works: the routine handled, the exceptions surfaced to a human.
Hospitality
Bookings, rota and forecasting
A hospitality business running on spreadsheets. Agents for bookings, rota and demand forecasting, with the team taught to run and extend them.
Technology
AI vendor assessment
A startup weighing up AI vendors. We assessed the options against what the business actually needs and gave a clear recommendation, reasoning included.
Leadership
AI Executive Coaching
One-to-one coaching for two CEOs: from first principles to using AI on their own workflows, with judgement intact.
The problem
Where the work actually goes wrong.
Most businesses don't have an AI problem.
Your people are already using unapproved tools on live client work. That's not an AI strategy – it's ungoverned risk. Fixing it starts with mapping how the work actually gets done, not adding another tool.
As an independent AI strategy consultancy working across the UK, Archetype helps you understand what's happening, prioritise where it creates value, and build the capability to execute.
Inside the work
No slideware. Working sessions.
Actual working sessions.
Services
Nine ways to work together.
Pick your entry point.
AI Risk & Opportunity Audit
£450
Fixed fee. One video call plus a written roadmap.
AI Strategy Engagement
Price on request
Six to eight weeks. Board-ready.
Single Agent Build
From £1,500
One working agent, one real workflow. No training, no handover.
Agent Builder Programme
From £3,500
Four weeks. Built with you, then by you.
Agent Systems
Price on request
Multiple agents, ongoing. For businesses running this at scale.
Fractional AI Director
Price on request
Two days per month. Senior oversight.
AI Foundations Workshop
From £1,800
Half-day. Up to 15 people.
AI Market Update
£1,200
Ninety minutes. One-off or quarterly.
AI Executive Coaching
From £750
Single sessions or programmes.
Who we work with
One method. Five ways in.
Start where it fits.
The method is the same everywhere. The pressures, the vocabulary and the priorities are not. Start with the segment that fits: each sits under the Archetype parent brand, not beside it.
Hospitality
Rotas that don't fall over, service that doesn't slip, and cover costs you can actually forecast.
Explore →Segment
Retail
Inventory you're not sitting on, footfall you can predict, and pricing decisions made on evidence.
Explore →Segment
Individuals
One-to-one AI enablement for leaders. Simple, published prices – no scoping call required.
Explore →Segment
Enterprise
Organisation-wide engagements: audit, strategy and fractional oversight, sequenced so leadership backs it.
Explore →Segment
Startup
Same engagement model, faster clock: where AI creates leverage before you hire against it.
Explore →Who it's for
Businesses where AI is already happening, directed or not.
Rotas that don't fall over, service that doesn't slip, and cover costs you can actually forecast.
Explore Hospitality →Typically
- Multi-site restaurant groups
- Hotels & serviced venues
- Bars, pubs & late-night
- Ops directors & GMs
Method
Four moves, in order.
A simple sequence that gets businesses to clarity.
01
Diagnose
Understand what's already happening across teams and tools.
02
Prioritise
Identify where AI creates real commercial value.
03
Roadmap
Sequence the work in a plan leadership can back.
04
Embed
Build the capability so change holds after we leave.
What we believe
Three convictions that shape every engagement.
01
AI should be driven by humans, not handed to them. Buying every employee a ChatGPT licence and calling your business 'AI-enabled' isn't a strategy. It's a policy. Someone still has to decide what it's for.
02
You can't automate a workflow you haven't mapped. Real adoption starts with understanding exactly what people do all day, step by step, not buying a tool and hoping it finds a use.
03
The goal isn't to replace people. It's to free them. We automate the repeatable, mechanical parts of the job so your people spend their time on the judgement, relationships, and EQ work that a model can't do.
Signals
Thinking worth reading.
Practical perspectives on AI strategy, governance and adoption for UK businesses.
Read Signals →